• SalesTraction.io

    Helping build and scale modern, data-driven sales organizations.

    February 21, 2017 · Modern Sales,Deal Progression,Prospecting
    Asking yourself this one question can really help make the most out of your sales meetings. By...
    The 2017 SaaStr Annual did a fantastic job of bringing together the industry's most accomplished...
    February 2, 2017 · Buyers Journey,Modern Sales,Account Executive
    There's a new way of buying software now and it involves using Slack communities. We witnessed...
    January 31, 2017 · hiring,Account Executive,SDR
    It's an exciting time to be a new grad or an individual with a couple of years of sales...
    January 27, 2017 · Modern Sales,Sales Hacking,Personal Growth
    Practicing meditation has been the single most effective "sales hack" I've ever used. It has...
    January 24, 2017 · Modern Sales,Sales Process,Sales Playbook
    Isn't it amazing when a sales rep gives you a few reasons why you might be interested in looking...
    January 19, 2017 · Sales Psychology,Modern Sales,Account Executive
    In Thinking, Fast and Slow, Daniel Kahneman coins the acronym WYSIATI for a concept he introduces...
    January 17, 2017 · Lead Generation,Email Outreach,SDR · 1
    Last week I wrote a post on 4 Reasons to Stop Sending Worthless Cold Emails, and it looks like it...
    January 12, 2017 · Email Outreach,Lead Generation,Personalization
    Definition of spam: irrelevant or inappropriate messages sent on the Internet to a large...
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  • About

    An industrial engineer with 10+ years of experience delivering revenue.

    Hey, I'm Rajen.

    Sales Builder | Sales Coach | Consultant

    I work with startups and B2B SaaS companies looking to build modern, data-driven sales organizations.


    I help my clients build and optimize their sales strategies, with a core focus on tools, training, and tactical execution.


    In my career, I've been a part of sales teams ranging from small (1), mid-size (10-100), to large (1000+); both pre and post product-market fit, and through seed, scale and exit.


  • Services

    Accelerate sales in a way that makes the most sense for your business.

    SalesTraction.io Consulting

    1-1 Services

    Build your sales playbook.

    A 4-6 week engagement around building repeatable sales with people, process, and tools.


    Generate new business with hands-on learning, and lay the foundation for 10X growth.

    SalesTraction.io Workshops


    Learn sales hacks.

    1-2 hour tactical workshops, focussed on learning skills for the modern sales professional.


    Grow your sales arsenal, and increase your productivity with proven methods that work.


    SalesTraction.io training


    Be better and grow. 

    On-site training with custom content specific to your sales flow and value proposition.


    Develop your SDRs into Account Execs, and grow your Account Execs into Sales Managers.

  • Contact

    Please fill out the form below and I'll get back to you shortly.

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