The 2017 SaaStr Annual did a fantastic job of bringing together the industry's most accomplished operators and experienced thought leaders; each delivering valuable content from their own lessons learned in building and scaling startups. In case you missed it, I thought I'd share three of my favourite sessions for B2B SaaS founders on startup strategy, funnel design and metrics, and sales execution.
1. STARTUP STRATEGY: State of the Cloud 2017 by Byron Deeter & Kristina Shen
2. FUNNEL DESIGN & METRICS: 12 Key Levers of SaaS Success by David Skok
3. SALES EXECUTION: Sales Mistakes that Can Kill Your SaaS Business and How to Avoid Them by Mark Roberge & Michele Law
4. Bonus: My Startup Rules by Josh James
During Josh James' keynote with Jason Lemkin, they discussed his "Startup Rules" which he has posted on his website. While each entrepreneur will have a different set of rules, principles and value system towards running their business, I liked how Josh has his codified. He has 56 in total that you can view here: Josh James' Startup Rules. As you can tell from the picture above, he definitely has a sales above all else mentality.
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