Today’s featured tool is ViewedIt, a simple Chrome extension to help add video to your sales workflow. Many of you may be using email tracking software or outreach software that has built in email tracking (e.g. Yesware, SideKick, ToutApp, MixMax, SalesLoft etc), and so you can think of ViewedIt as being the video version of that. Take a video in 1 click, drop it into an email, and then track how your prospects engage with it.
What does it do: ViewedIt enables you to create a video by recording your browser window (or entire screen), and then send it to prospects via email, and then track the performance of that video with an activity feed.
Cost: Completely FREE! While I could see the ViewedIt folks releasing new paid features in the future, it is totally FREE to create, share and track videos.
How Does It Help me Sell?
There are multiple use cases for ViewedIt to help in the sales process. I've broken them down below by each type of role.
How Do I get started in using ViewedIt?
4. Go create your first video!
P.S. If you're still a little confused on how to use it, check out the short video below on how to create your first video (which was created by the creators of ViewedIt).
Why You Should Add ViewedIt to Your Sales Stack
1. Sales Differentiation - There is a lot of talk these days about personalization in email. Sales reps that take the time to really understand their prospects and personalize their emails are differentiating themselves in the market. I believe that video is the next step here. Now sales organizations, can take personalization one step further by creating custom video content catered to a specific account (or even individual).
2. Sales Intelligence - Knowing when my prospects read or open my emails has become a huge asset for me. Now if I can see how and when they are interacting with specific videos I'm sharing, I can learn what's most important to them. Here's how ViewedIt describes the features themselves:
ViewedIt Feed notifications: Notifications you receive in the ViewedIt app that tell you how many people are watching your videos, highlight known viewers and show you overall engagement trends with your video.
Email notifications: Notifications you receive via email when known viewers watch your video. These notifications provide more detail about how long known viewers stayed tuned in, what they re-watched and skipped.
3. Enable Your Customers to Sell on Your Behalf - B2B sales requires convincing multiple people on the prospect side to buy into your product/service. While I believe it's important to work a deal directly with the decision maker, I'm a big proponent of helping your Champion do as much of the convincing aspect of the sales process as possible. With ViewedIt, sales people are armed with a simple (and Free) tool, to help make it easier for your Champion to share relevant content in a uniquely interactive manner that helps build the case for your product/service. In doing so, the salesperson's job is less about convincing a buyer to choose your product, and more about guiding the buyer through the acquisition process.
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